‘Tis (Almost) The Season

With Get Up & Give!, North Texas Giving Day fast approaching on September 15 and nonprofit gala season just around the corner (will the fall hurry up and get here already?? I’m DONE with 100F weather!), it may be worth spending some time strategizing about how you’ll use social media to promote your organization’s special event.

Frogloop recently posted this great blog entry to give you some starting points that can also easily be applied to Twitter or Facebook:

20 Creative Ways to Blog About Your Upcoming Events

1.  Share a special moment from last year's event to clue me in to what's in store and what's special about being there.
   
   
2. Ask people to share their favorite moment from last year's event in an open forum post.
   
   
3. What can you tell me about the event that I'm not going to want to miss?
   
   
4. Who's going to be at the event? Highlight and thank your Event Steering Committee. I may know some of them and decide to come because of that alone. Plus if you have awesome people involved in planning the event your supporters will be confident that it will be great.
   
   
5. Raffle off a free event ticket to anyone who posts a comment on your blog post sharing why they are excited to attend the event.
   
   
6. Is there a theme for the event? Tell me about it!
   
   
7. Do you need volunteers? Create some meaningful opportunities for me to get involved and then ask for my help in a blog post.
   
   
8. Tell us about the event honorees. Who are they, why are they key to your organization, or what have they done that's incredible in your field?
   
   
9. Even better - do a sneak peak mini-interview with the honorees or speakers. You can record this over Skype as a little "can't wait to see you" teaser.
   
   
10. Share an update on tickets sold. Are there only 30 spots left? Is this the fastest the tickets have ever gone? Remind people it's coming up.
    

11. Your event is competing with something happening at the same time. I guarantee it. Find out else is happening at the same time and tell me10 reasons why your event is better than...
    
    
• the Superbowl
• the season finale of Gray's Anatomy
• Monday Night Football
• Helping my kids get ready for school Sunday night
• Eating dinner with my mother-in-law
• Holiday sales at the mall
• Opening Night for the 8th (or 18th) Harry Potter Movie (one can only dream)

Click here to read the full post.

Katy Spicer

Associate Director of Marketing