|Katy Spicer, CNM's Director of|
Sales and Marketing
1. Lead the way as an expert in your field. Does your organization work with victims of domestic violence? Then share the basics: early warning signs of an abusive partner, how to help a friend leave an abusive relationship, etc.
In addition to these core pieces, also share interesting articles on topics that indirectly speak to your mission. For example, a study that shows a link between animal abuse and people abuse. Keep your followers interested but stay on message.
2. Follow people and organizations with similar interests and missions. They will have the best and most relevant information for both consumption and retweeting purposes. Which brings me to my next point…
3. Retweet a LOT. You reap what you sow and if you start retweeting some of the big players you follow then hopefully they will do the same for you. Also, be generous on Follow Friday (#ff). If you especially enjoy someone’s tweets then encourage others to follow them too.
4. Send a direct message to say thanks when someone retweets or mentions you. But make it meaningful, don’t be generic.
5. Weigh in on conversations that pertain to your mission. Be the expert voice and don’t forget to use the hash tag.
6. But also be the one to throw out questions for your community to chew over. Start the dialogue and keep it going!
Director of Sales and Marketing
Center for Nonprofit Management